Today's homebuyers are reshaping the market with diverse priorities, from solo living and co-buying with friends to multigenerational households and aging-in-place needs. Understanding these trends can help sellers position their properties to match evolving demands.

Solo Living: The Independence Shift in the Market

More adults are choosing to live alone, creating a market for smaller, low-maintenance homes. According to the U.S. Census Bureau, solo adults made up 28% of households in 2023 and 7% of households included roommates—totaling nearly 9 million single and shared households. Since the 1990s, this trend has consistently grown, reflecting increased demand for efficient layouts and locations near amenities. Sellers with smaller properties may attract these buyers by emphasizing convenience and independence in their living arrangements.

Multigenerational Buyers on the Rise

The number of American households going multigenerational has been steadily increasing, offering sellers new market possibilities. According to the U.S. Census Bureau, multigenerational households, with three or more generations, rose from 5.1 million in 2010 to over 6 million in 2020. This shift is prominent in the Southeast and Southwest, where families often buy homes together for financial and cultural reasons. Sellers with larger properties may appeal to this demographic by investing in upgrades like additional bathrooms or creating flexible living spaces, such as accessory dwelling units (ADUs), which enhance a home's versatility and appeal to multigenerational buyers.

The Friend Factor: Buying in Pairs

Due to high housing costs, buying a home with friends has become increasingly common. In fact, the 2023 "Zillow Consumer Housing Trends Report" found that one in seven homebuyers co-purchased with a friend. This trend is most popular among Gen Z and millennials, who value both companionship and affordability. Homeowners considering selling can attract co-buyers by emphasizing features that offer privacy and adaptability, such as split-level designs or spaces that allow separate entrances—ideal for friends who want to maintain both connection and independence.

Aging in Place: A Long-Term Market Trend

As baby boomers grow older, homes with accessible features are in high demand. According to a 2021 study by the National Association of Home Builders (NAHB), 42% of homebuyers consider universal design elements—like main-level bathrooms and step-free entrances—must-haves. Sellers can appeal to this demographic by including accessibility features in their listings, such as wide hallways and nonslip floors. These upgrades not only enhance a property's value but also broaden its appeal in a competitive market, catering to an age group focused on long-term comfort and safety.